Webstores Continued…

Further to my post last week on Nitrosell webstores, I wanted to elaborate on some of the more specific benefits of these POS integrated webstores.

Another Store without buying a building

Probably the most beneficial factor with these web stores is that it adds a completely new store without the cost of buying a new building. You have a new presence, new traffic and new business all processed through your current store without the need for new staff or property.

The costs of establishing a new store, I’m sure we can agree, can be massive. You need to be in the right position financially with an opportunity in the right location for traffic for your business - a headache to achieve at the best of times. That being said, a new store in the right place can do wonders for your business and even out perform your original store in some cases. It’s a matter of finding the right opportunity.

Location, location, location.

An old phrase, but a valid one at that. Setting up a new store has to be based on a good location. Why? Traffic. You’re trying to find the balance between lots of traffic and appropriate traffic. A snowboarding shop in a retirement community isn’t going anywhere. This is where the beauty of your web store comes in for a second time. Virtually unlimited traffic. I know, it sounds a big claim but have a look at this. Google gets over 4 billion searches daily. That’s one search engine, albeit the largest, out of a whole host of search website’s people use, that can be advertised on.

As for traffic, how does it relate to you? Well here’s where it gets even better. You can target your exact market and reach far more appropriate traffic through websites and web advertising than you can through a physical store and walk-in traffic. Are your customers predominantely males in their 20’s with an interest in clothes? or mothers of new born babies? Not a problem. That’s how specific you can target on the internet. In fact you can take that a step further and limit it to a specific town or location anywhere in the world.

The value for money and indeed the return on investment here can be exponential. There are websites alone, with no physical presense that generate enough business to go public - and I’m not talking about the Googles and Amazons. Regular, ordinary businesses for subjects such as weddings, training, services, even knitting patterns (i know..) are doing exceptionally well online - your imagination is the limit.

So is this option for you? Well at the end of the day you’ll convince yourself of what you want to believe but do I think anyone could make a valid argument not to be online? No.